EDINA, Minn. – Welcyon, Fitness After 50, a Minneapolis-based chain of health clubs specially designed for adults over 50, has signed three separate franchise deals to open three clubs in Burnsville, Minnesota; Boise, Idaho; and Las Vegas, Nevada, expanding the system to seven locations.
These latest agreements are part of the brand’s aggressive growth strategy to bring its innovative approach to redefining aging in America to more cities across the country. To date, Welcyon has four clubs open throughout the Midwest and is seeking to open at least 10 additional locations nationwide over the next 12 months.
The company’s long-term goal is to have one million members, a realistic aim when you consider more than 100 million Americans are 50 and over and make up the fastest-growing health club consumer group.
“This is a significant achievement for Welcyon and we are thrilled to announce our continued growth in the Midwest and expansion West,” said Suzy Boerboom, co-founder and CEO of Welcyon. “Our personalized approach to fitness and nutrition coaching is redefining how America ages and is well on its way to being welcomed all across the country.”
At Welcyon, members are paired with a fitness coach and registered dietician, and work from a specially tailored exercise and nutrition roadmap for better health.
Workouts are guided on unique, strength-training equipment that uses air instead of weight stacks to create resistance, build strength and minimize the risk of injury. The equipment is also powered by Smart Card technology that pre-programs each member’s prescribed workout into every machine. Each machine greets the member by name, sets the resistance, counts reps and adjusts the workouts, making them progressively more challenging as the member improves.
A recent analysis shows that Welcyon members, more than half of which have never belonged to a health club before or hadn’t belonged in nearly a decade, on average, increase their strength by 56% within three months of joining and double it in a year. In addition, member satisfaction is trending at nearly twice the industry average. Welcyon cites these findings as proof that its strategy to offer an alternative to traditional gyms is working.
“There are many adults in their 50s and beyond who want to live healthier, but traditional gyms don’t offer the direction, support and sense of community they are looking for at this stage in their lives,” said Bonnie Kirby, who will be opening the new club in Boise. “Welcyon allows me to change that by providing a place that’s a better fit, a place where you can get measurably stronger, leaner, re-energized and feel the best you have in years.”
Founded in 2010 by Tom and Suzy Boerboom, healthcare executives and long-time experts in the field of active aging, and investor Paul Contris, Welcyon, Fitness After 50, is an up-and-coming franchisor of health clubs for adults over 50. The company has carved a niche in the $22 billion health club industry with a concept that caters specifically to the exploding baby boomer market and its desire for healthier and more active lives. Based in Minneapolis, Welcyon has seven locations in Minnesota, North Dakota, South Dakota, Idaho and Nevada, and is expanding nationwide via franchising.