Creating an exceptional fitness club like Welcyon requires attention to every detail, from program design and equipment to expert coaches dedicated to delivering the best possible member experience. But to be truly successful, all of these elements must come together in a physical space where members feel inspired and motivated. Just as important, they need to feel comfortable and at home. This is what we set out to achieve with our new design and décor concept, which was unveiled in January 2015 with the openings of our clubs in Boise, ID and Burnsville, MN. It will be the standard for all future Welcyon clubs.
Partnering with Bruce Carter, a nationally renowned health-club designer, we melded natural elements, soft lighting and sleek technology to create a relaxing, spa-like ambiance. The result is sophisticated and upscale, yet wonderfully warm and welcoming. (See our Q&A with Bruce here.)
“You feel at home as soon as you walk in the door,” said Suzy Boerboom, co-founder and CEO of Welcyon, Fitness After 50. “In that way, the new design truly reflects our culture and our mission. It speaks to our friendly, down-to-earth approach. Sure, we’re serious about fitness, but whoever said working out can’t be fun? That’s why our members come here, and this space captures that spirit perfectly.”
From the soothing waterfall and bamboo trees in its comfortable lounge area to the brilliant nature graphics enlivening the workout room, the space offers nourishment for the senses and stimulation for the mind. Part playground, part sanctuary, it evokes new possibilities for what a health club can be in the 21st century.
If you live in a community that features a Welcyon, we invite you to come in for a tour and cup of coffee. Visit our locations page to find a club near you.
If you’re an entrepreneur looking to own a business that brings purpose beyond profit to your bottom line, we invite you to learn more about our trailblazing franchise concept and open your own Welcyon in your community. For more information, visit our franchise website.