Welcyon, Fitness After 50, Coming to Burnsville
EDINA, Minn. – Burnsville will soon be home to the newest Welcyon, Fitness After 50 location – a health club where adults over 50 can comfortably lace up their sneakers to work toward their specific fitness goals.
The new club will open in Summit Oaks Square, 14635 County Rd 11, in the coming months and promises a better experience and healthier results than traditional gyms, citing its specially trained staff, safer user-friendly equipment and personalized workout and nutrition plans – all delivered in a smaller, comfortable setting that contrasts with oversized, overcrowded big-box gyms.
This will be Welcyon’s third club in the Minneapolis metro area and fifth overall, and the first to showcase an all-new interior décor package that features a more spa-like ambiance.
“There are many adults in their 50s and beyond who want to live healthier, but traditional gyms don’t offer the direction, support and sense of community they are looking for at this stage in their lives,” said Welcyon co-founder Suzy Boerboom. “We anxiously look forward to providing local residents a place that’s a better fit, a place where they can get stronger, leaner, re-energized and feel the best they have in years.”
The new club in Burnsville will be owned and operated by Jim Fisher, a former president and chief operating officer of a $100 million printing firm who was looking for an opportunity that would allow him the entrepreneurial flexibility to be his own boss, but not have to start from scratch. After researching several franchise concepts – including those in the car repair and hair salon industries – he was ultimately swayed by Welcyon’s vision of changing how America ages.
“I’m 55 and passionate about fitness and active aging,” said Fisher, whose own health scare a few years ago caused him to reevaluate his own health and wellbeing. “I saw firsthand how inactivity could limit a person’s quality of life, and I wanted to do something about it. Welcyon puts me in a position to help others and live my passion.”
At Welcyon, members are paired with a fitness coach and registered dietician at no extra cost, and work from a specially tailored exercise and nutrition roadmap for better health.
Workouts are guided on unique, strength-training equipment that uses air instead of weight stacks to create resistance, build strength and minimize the risk of injury. The equipment is also powered by Smart Card technology that pre-programs each member’s prescribed workout into every machine. Each machine greets the member by name, sets the resistance, counts reps and adjusts the workouts, making them progressively more challenging as the member improves.
“You see results faster, and sustain them, by combining smart exercise with healthy eating,” Fisher added, noting that Welcyon members on average improve their strength by 50 percent within three months, double it within a year and show marked improvement in other areas such as weight loss and better control of chronic conditions like diabetes and heart disease.
The club also features an area for social activities and wellness workshops covering such topics as healthy eating, brain fitness and better sleep.
Founding memberships – which guarantee a reduced, locked-in lifetime rate – are available to the first 50 joiners. For more information, contact the club at (952) 777-2061 or Burnsville@welcyon.com, or visit www.welcyon.com/burnsville.
Founded in 2009 by Tom and Suzy Boerboom, former health club owners and long-time experts in the field of active aging, and investor Paul Contris, Welcyon, Fitness After 50, is an up-and-coming franchisor of health clubs for adults over 50. The company has carved a niche in the $22 billion health club industry with a concept that caters specifically to the exploding baby boomer market and its desire for healthier and more active lives. Based in Minneapolis, Welcyon has locations in Minnesota, North Dakota and South Dakota, and is expanding nationwide via franchising. For more information, visit www.welcyon.com.
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