Welcyon Joins VetFran Program,  Offers 33% Franchise Fee Discount for U.S. Military Veterans


EDINA, Minn. – Welcyon, Fitness After 50, a new slant on the fitness industry that caters to the 50-plus crowd, recently announced its membership in the International Franchise Association’s (IFA) VetFran Program.

The company will begin offering a $10,000 discount off its $30,000 franchise fee to qualified veterans of the U.S. Armed Forces who want to own a Welcyon franchise.

“VetFran is the perfect way to thank the men and women who served our country and protect the free enterprise system under which we live,” said Suzy Boerboom, co-founder and CEO of Welcyon, who comes from a family with a long history of military service.

Boerboom’s father was a World War II veteran, and her husband and Welcyon co-founder is a Vietnam veteran. Her father-in-law received a Purple Heart for his service in World War II and her nephew is a Marine.

“As a participant in the program, we look forward to providing an ideal career path to enable returning veterans to become leaders of and productive participants in the U.S. economy,” she added.

VetFran is a voluntary effort of IFA member companies that is designed to help returning service members and their families transition into the civilian economy. The strategic initiative has grown to include more than 530 franchise systems that offer financial incentives, training and mentoring to veterans interested in small business ownership and/or a career path in franchising.

“We thank Welcyon for their participation and support of our Veterans, and demonstrating that franchising continues to step up and help America’s heroes,” said Joe Lindenmayer, a former Marine and Chairman of the IFA’s VetFran Committee. “We look forward to seeing great things ahead from Welcyon.”

According to a recent study conducted by the International Franchise Association Educational Foundation based on U.S. Census data, one out of every seven franchise businesses are owned and operated by veterans of the U.S. military. In addition, more than 66,000 veteran-owned franchise businesses in the U.S. provide jobs directly for 815,000 Americans, and generate more than $41 billion in GDP.

About Welcyon, Fitness After 50

Founded by healthcare executives Tom and Suzy Boerboom, long-time experts in the field of active aging and former health club owners themselves, Welcyon, Fitness After 50, is an up-and-coming franchisor of health clubs designed specifically for adults over 50. The model is based on providing members a more satisfying experience and healthier results than traditional gyms by staffing with specially trained fitness coaches, using high-end medical fitness equipment that is safer and more effective than traditional weight-stack machines, and customizing workouts via smartcard technology that tracks and modifies workouts based on the member’s progress. For more information, visit www.welcyon.com.

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Claims of increased strength are based on an analysis of 716 members who exercised for two years. Results will vary based on each individual’s level of participation. Wellness claims are based on evidence in health and exercise science literature.
Franchises that receive federal assistance from the U.S. Small Business Administration by law, may not discriminate, prohibit, or deny services to any individual who seeks membership at the franchisee’s facility.