The Best Health Club for Adults Over 50

A Better Way to Train Over 50

Welcyon Quick Facts

Company Name Welcyon, Fitness After 50
Corporate Address 4420 Valley View Road, Suite 201, Edina, MN 55424
Corporate Phone 952.873.7900
Corporate Email
Founders Tom and Suzy Boerboom, with partner Paul Contris
Established 2010
Franchising Began in 2012
About Welcyon See About Us page for history and meaning behind our name
Club Locations Seven, see all locations here
Media Contact
Michael Misetic
Franchise Elevator PR
B-roll video and Welcyon stock photography available.

Market Position

Welcyon, Fitness After 50, is a national chain of health clubs specially designed for adults 50 and over. Headquartered in Minneapolis, MN, we offer a fresh alternative to traditional gyms and fills a consumer gap in the $22 billion U.S. health club industry.

More than 100 million Americans – one in three – are 50 or over, and the market is growing by 12,500 daily, or 4.5 million a year. For us baby boomers, protecting our health and vitality is a major priority at this stage in life. But for most of us, traditional gyms, which tend to cater to the young and uber fit, are not the answer.

Welcyon offers a better fit because of our:

  • One-on-one coaching, which is included in every membership at no extra cost. Specially trained fitness coaches are present every workout for guidance and motivation.

  • Safer, “smart” equipment, which operates on air resistance to minimize injury risk and uses smart card technology to automate workouts. Every machine greets a member by name, sets the resistance, counts reps, records each workout for analysis and automatically makes the workout more challenging as the member’s strength increases.

  • Warm, welcoming environment, which creates a comfortable, non-intimidating setting that motivates members to stick with their programs and make measurable progress.

Our approach is achieving life-changing results. Analysis shows that, on average, members double their strength within a year – in addition to weight loss, reduced reliance on medications and other success stories. So, not surprisingly, our member satisfaction is nearly twice the industry average.

It’s for these reasons that we promote Welcyon as “the best health club for adults over 50.”

If a franchisee receives federal financial assistance from the U.S. Small Business Administration for its franchised business, by law it may not discriminate, prohibit, or deny any of its services to an individual that seeks membership at the franchisee’s business facility.